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Referencias

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1. Kotler, P., Armstrong, G., Harris, L. C., & Piercy, N. (2013). Principles of Marketing. Pearson Education.
2. Armstrong, G., & Kotler, P. (2016). Marketing: An Introduction. Pearson Education.
3. Kotler, P., & Keller, K. L. (2012). Marketing Management (14th ed.). Pearson Education.
4. Aaker, D. A., & Keller, K. L. (2012). Building Strong Brands. Simon and Schuster.
5. Trout, J., & Rivkin, S. (1996). The New Positioning: The Latest on the World's #1 Business Strategy. McGraw-Hill Education.
6. Czinkota, M. R., & Ronkainen, I. A. (2013). International Marketing. Cengage Learning.
7. Malhotra, N. K. (2015). Essentials of Marketing Research: A Hands-On Orientation. Pearson Education.
8. McCarthy, E. J., & Perreault Jr, W. D. (2000). Basic Marketing: A Global-Managerial Approach. McGraw-Hill Education.
9. Baker, M. J. (2012). Marketing Strategy and Management. Palgrave Macmillan.
10. Hollensen, S. (2015). Marketing Management: A Relationship Approach. Pearson Education.

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